|Brewdog's Parliament Protest|
The United Kingdom government has relaxed the centuries old rules that regulate that the sizes of beer measures that can be sold in UK pubs.
Currently UK pubs are only permitted to serve beer in pint, half pint or third of a pint measures. The pint has been the standard and most common measure of beer dispense since 1698.
The new legislation, which should be introduced in the Spring, would allow publicans to serve beer, wine or cider in a 400ml glass, similar to an Australian Schooner, which is roughly two/thirds in volume of the 568ml pint measure. A Government spokesperson said that the rules are being relaxed following health concerns and increased demands from businesses to sell sizes more in keeping with tastes and waistlines.
The move will keep Fraserburgh Craft Brewers, Brewdog very happy as they had been agitating for the move to the smaller glasses and against beer 'size-ism' which even saw them organise a very small lobby outside the House's of Parliament in late 2010.
The Campaign for Real Ale (Camra) had opposed the move on the basis that barstaff could get the new measures and prices mixed up with the traditional ones the pint on busy weekend.
Jonathan Mail, Camra’s head of public affairs, also warned that having too large measures might also lead to people having greater difficulty keeping track of the number of units of alcohol they had drunk as well as the practical concerns of having multiple price information.
Does it signal the end of the pint measure as we know it? Certainly not but what it does do is offer a little bit more choice to the consumer in terms the quantity that they want but we need to be on our guard against the more unscrupulous landlords who might see this as an opportunity to pull a fast one and make a quick buck by selling us less for the same price or not charging on a pro-rata basis for the new measures. If a pint costs £3 then the new measures should be £2. If your landlord doesn't charge on a pro rata basis then it's time for a quiet word. Or, better still, find a new pub.