Friday, 13 May 2011

What are BrewDog up to?

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Aye, Aye Captain?



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Followers of the twinternet - (see what I did there? It's an amalgam of Twitter and Internet) - will probably be aware of the latest BrewDog video that has been recently posted on their blog.


If you haven't seen the video, it's a little two minute teaser in which the BrewDoggers appeal to us to reject the bland beer mainstream and to accept the diverse and unique. They also give out a link to a website called beerleaks which has a ticking digital clock that counts down to midnight on Sunday.


Seemingly, all will be revealed and explained at that witching hour. Or, possibly not. Many are speculating that the big reveal will consist of a BrewDog expose of the scams and swindles that the major beer multinationals employ to convince the feeble minded to imbibe their beverages.


The more cynical among us see it as no more than another of BrewDog's schemes to gain the maximum amount of  press and media exposure for their brand with the minimum of financial input.  Others, see it as an attempt by those Fraserburgh Upstarts to deflect from the recent criticism that they have had in terms of fulfilling their orders and meeting market demand.


Me?


I've been waiting the best part of three weeks for a box of beers to come from BrewDog in Aberdeen to my door less than 140 miles away in the West of Scotland. If I had known that it was going to take this long, then I would have taken a walk up to Aberdeen, met my order at the brewery and walked back to Glasgow. It would have probably taken less time. It's still not arrived.


Perhaps, if BrewDog spent more time meeting their orders and less time circle jerking with their craft beer fan boys then maybe a lot more punters would be content with the scope and standard of their customer service.


The mainstream expect nothing less.




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11 comments:

  1. 100% agree with you on this one. Well done to the BrewDog boys for using cheap media to get massive exposure - perfect modern marketing.

    A big thumbs down for not delivering customer orders, for not getting customer orders correct (I'm talking missing bottles and wrong sized clothing) and for spending more time exporting ale and supplying it in the UK.

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  2. As someone who doesn't spend all my time worshipping Brewdog from one of the cool metropolitan craft beer bars, I find them tiresome. I’d rather drink good beer than extreme beer.

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  3. I think this is the first time I've seen 'circle jerking' used in a beer blog - I applaud you :D

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  4. Oh look, an other Brewdog talking point...

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  5. Personally I think it's nothing we haven't seen before from Brewdog. They should be concentrating on fulfilling orders rather than making people laugh or they will become the laughing stock...

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  6. Become the laughing stock? That horse has bolted, been caught, been shot in the head, been skinned and been turned in to glue.

    The last newsletter talks about 'the standards they set themselves with customer service' when it is very clear they couldn't care less about their customers. Actions speak louder than words.

    Still, they created a space for other breweries, so as the BrewDog novelty begins to wear off, the people making consistently great beer will thrive. BrewDog is dead, long live craft beer.

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  7. Being wankers.

    Plus la change.

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  8. Guys,

    there are now over 60 employees at BrewDog. Myself and other members of the marketing team attempting to get more people excited about craft beer has zero impact on our capacity or ability to fulfil orders.

    Yes, we have had capacity issues. But we have been pretty open and honest about this on our blog. No fast growing small business can develop without having any type of capacity issues and we are doing all we can to deal with this.

    And I guess we only have capacity issues because people like drinking our beers.

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  9. The Managing Director of a company shouldn't really be "guessing" why they have capacity issues.

    A "punk brewery" is a bit shit without punk or beer.

    Just sayin'.

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  10. The only thing I know about them is that they are really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, PUNK! Ha ha.

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