Friday 1 April 2011

BrewDog to Sponsor Great British Beer Festival


The beer world was rocked by today's announcement that this year's CAMRA Great British Beer Festival at Earls Court this August is to be sponsored by Fraserburgh brewing upstarts, BrewDog.

The move by BrewDog is being widely interpreted as an olive branch to, and an attempt to bury the hatchet with, their bitter rivals from the 'Real Ale Movement', CAMRA. The exact details of the sponsorship have yet to be fully announced but it is understood that BrewDog will be sponsoring the Keg Beer Tent (capacity two) just around the corner from the venue.

how the tent might look

The proposal by BrewDog, and  CAMRA's acceptance, has caused consternation among some real ale traditionalists who see the move as a 'sell out' and a betrayal of CAMRA's core principle.

However, CAMRA spokesman, Alf Piloor said,

"To tell you the truth, we are thrilled by this news. There is nothing I like better, after I've filed my beer mat collection away in alphabetical order, than a cheeky half of Trashy Blonde."

BrewDog spokesperson, Lola Fipro, said of the move,

"We are thrilled to be sponsoring the Keg Beer Tent (capacity two) in such a prime location. Everyone knows that we invented beer and it's great to finally get a chance to reach out to those who have historically stood in our way of achieving global domination of the beer market.

"We are really excited about this. It is great news. We have already started growing our beards and have even sent out one of the office staff to buy some pewter tankards and open toed sandals. We reckon that we should be able to pick up some quality beige ankle socks a bit cheaper closer to the time."

Mark Dredge was unavailable for comment but it is believed that he would have said "Awesome".



  1. Totaly believable right up to the Mark Dredge thing!

  2. If Brewdog weren't paying for a stand at GBBF this would be even funnier.

  3. haha love it! Great post mate!

  4. 'Keg Beer Tent (capacity two)'. Love it!

    And yes, you can quote me on awesome :)

  5. Mark Dredge was unavailable for comment but it is believed that he would have said "Awesome".

    That made me genuinely laugh out loud to the point where I had to explain myself to work colleagues. They now think I'm even weirder they already did. I shouldve just said I was reading the Nuts website.

  6. I do believe I've actually met Alf Piloor, in fact I seem to recall their was about four of them complete with the beige sock & sandal combo...

    Great post mate as always

  7. Oops grammatical gaff error...